Sarita Murray was diagnosed with breast cancer at age 34 and had a double mastectomy. Clare Bever had a prophylactic double mastectomy at her doctor’s recommendation. Lindsay Lochte lost her mom to breast cancer.

These Baltimore moms are the faces of the new “Tell A Friend” social media campaign created by Wee Chic. The campaigns aims to spread awareness about 3D mammograms and the importance of early detection.

We all know that October is “think pink” month — Breast Cancer Awareness month. We probably all know someone who’s life has been touched by the disease as it’s the second most diagnosed cancer in women, affecting one in every eight women in the U.S.

3D Mammograms Save Lives. Wee Chic Wants You to Tell A Friend. - (cool) progeny

3-D mammography is the most modern screening and diagnostic tool available for early detection of breast cancer. Early detection is key because there are more treatment options and a better chance for survival. During the 3-D portion of the exam, the X-ray arm — which uses a comparable radiation dose to a traditional mammogram — sweeps in a slight arc over the breast, taking multiple images in a matter of seconds. The whole exam takes 30 seconds

3D mammograms detects 41% more invasive cancers than traditional 2D mammograms and reduce callbacks for a second look by up to 40%.*

Why would a kids’ clothing store create an awareness campaign about 3D mammography. It’s pretty simple, really. They care about the women who shop with them.

“My mom is an eight-year breast cancer survivor so awareness and screening are very personal for me,” said Bridget Quinn Stickline, owner of Wee Chic. “My hope is that spreading the message about the latest and most advanced 3D mammography could cause the early detection and successful treatment of another mom, grandmom, aunt, sister or daughter. This is a simple campaign that harnesses the power of our social media network to give me a chance to pay my family’s good fortune forward and raise some money for continued imaging innovation.”

Bridget found out about 3D mammography from a friend.

“My co-worker and fellow mom here at Wee Chic suggested 3D mammography to me several years ago and what I learned about the benefits is something I want to pass on to other women.”

Now through November 9th for every share of the Tell A Friend campaign from the Wee Chic social media sites, Wee Chic will donate $1 to the Johns Hopkins Breast Imaging Innovation Fund for research. To share, visit or search #weechicmoms.

Sources: Johns Hopkins Medicine and American Cancer Society